From Cosmos real estate and backed by many years of professional experience in the real estate sector, we advise that, regardless of whether you want to buy, sell or rent, going to a professional real estate agent helps you save time and money, providing security and guarantees in your paperwork. However, achieving these successes is not easy in these times and, therefore, we offer you these tips that must be taken into account when choosing a real estate agency. We will try to focus it above all on the sale of a second home, where the impossibility of being able to attend visits, forces us even more to entrust our keys to a person outside our family and trusted environment.
1. Assess our order before leaving home.
First of all, we will begin to investigate the area where our product is and we will try to get a global idea of the number of operations similar to ours and published on large real estate portals. The possibility of using dozens of filters will bring us closer to our product and, unfortunately, if we are not on the first page with these filters activated, the chances of success are reduced by 70% or more. That is to say, we will have to mentalize ourselves before with the reality of the market, since a professional cannot do miracles if the product is not viable, especially for price.
2. Define a list of agencies, preferably with physical headquarters in the area, and with a striking portfolio.
We will have to choose agencies that offer properties and prices similar to ours and look at the capacity and availability of service they offer: there may be quite a few differences in travel, personalized attention, schedules or possible charges for key custody, service orders or exclusive.
3. Find information about the agency.
It is important to find out the career and professionalism of the real estate agency to which you have thought to deliver your property. It is important to see the physical location it has, the position in the market, the share of real estate it works, the years it has been in the real estate sector and the commercial and hourly availability of its staff. His professional career is important, especially if he has been able to endure the years of the global crisis in the sector. It is also important to see your means to take advantage of new technologies and advertising marketing. Apart from this, the other part of success must be in the experience of the professional who attends you, the seriousness and commitment to your clients.
4. Advice and testimonials.
In most cases we go to family or friends for advice, motivated by trust and with the expectation of getting the best price. However, our recommendation is that you go to an expert, as it will provide you with objectivity, without leaving room for false expectations. They can also serve the testimonies of neighbors who have had a good experience, non-profit custodians, citizen information points, management companies of owner communities, etc.
5. Check the value of your home and the estimated time.
The real estate agency must offer you an estimate / appraisal on your product and an approximate term. It is important to be in the main real estate portals known to all, but the product has to be according to the market price so that visits can be generated.
6. Consult if your product has interest in the market and where it is offered.
The agencies use powerful marketing tools to promote the properties: featured, professional photos, videos, etc. But, the biggest real estate portals offer so much product that it is difficult to decide on a specific one. Therefore, it is important to know what is the strategy to know in depth the price at which a home can really be sold and what are the strengths of the product to defend its suitability.
7. Request real and objective information.
It is very important to be realistic and tell the professional your concerns as if it were a doctor. Choose the one who has knowledge of property valuation, the market and legal issues. Request information on sales made, years of experience in that area, list of collaborators, advertising media, managed portfolios, training, membership in professional associations or networks, etc.
8. Avoid unpleasant surprises and hidden costs.
Deciding for an agency is difficult, especially since offers and the ability to negotiate have it both to buy and to sell, but not everyone can offer you the same numbers, the same flexibility, fair fees and most importantly, a commitment tied to a certain period without added cost and without deception. Keep in mind that a good professional will carry out the total management from the first day of contact until the delivery of the keys and must cover various expenses like any company (office expenses, vehicles, employees, advertising, attending multiple visits) and also, bank intermediation , notary, registry, cadastre, town hall, homeowners’ communities, solving paperwork, attending to legal issues, etc.
9. Avoid opportunists.
We recommend that you choose a real estate agency that offers you a reasonable and realistic proposal and do not get carried away by the one that gives you the highest price to seduce you. Trust the most frank and realistic. And as long as witnesses from the area provide it.
There is an upward habit of monopolizing the maximum number of properties in order to have a large market share, regardless of the client’s needs and without advising them on the real market price. When the interested party is desperate, they will be offered the possibility of selling it at a much lower price than the one initially recommended, and may even be asked for an exhaustive price through the intermediation of other collaborators.
10. Choose the professional for his work and for his merits.
Very important is the gift of the commercial agent, the appearance and the label of the real estate agent and his environment – office, equipment, order at work. Look at the empathy towards you, because later it will have to be the person who is capable of you reaching an agreement with the buyer.
Transparency. Do not agree to work without a reservation contract, down payment and under no circumstances without invoice. The real estate agent will look for the most suitable product for his client and will mediate between the parties to reach an agreement on the amount of the signal, the duration of the contract and the price. Always, always, the documents will have to be signed by the interested parties. There must be full transparency in the sales process.
Finally, the agency is still a group of people who act towards the public and the most important thing is the human relationship that emerges from the interactions carried out.
Truthfulness and transparency are essential for good communication and, above all, trust. The sector has gone through some very hard periods and in the recovery it is very important to be able to win the trust of the clients with a professional, transparent and close performance.
From Cosmos real estate we advise you to take the necessary precautions and share our advice among your loved ones. Together we are stronger. @inmobiliariacosmos